For fifteen years, my job was to decide what to build.

I started as an engineer who kept asking one question: why are we building this? It didn't always make me popular. But it turned out to be the only question that mattered.

At DBS in Singapore, that question became PayLah!, a payments app that grew to half a million downloads. At Ant Financial, working on Paytm, it meant cutting churn by a third by fixing what actually made people leave. At Gojek, I led product and design for Mapan, the financial-inclusion arm of a $10 billion super-app. In eighteen months we tripled revenue. Not by building more, but by being honest about what was worth building.

Knowing what deserves to exist is harder than building it. That gap is where I've spent my career.

In 2020, I tried to put that belief into a product. I called it MeNext. An AI that would interview you so you could write your own resume, in your own words, and own every word of it. Not a service that writes it for you. A tool that helps you think.

I never built it.

But I couldn't let go of the idea underneath it. AI should help you think and own your work, not do the thinking for you.

Then things changed. AI made building almost free. Anyone can ship now. And when everyone can build, the hard part becomes knowing what's worth building. The bottleneck moved, from making things to making the right call.

So I stopped waiting and started building again. The same idea I sketched in 2020, finally made real.